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A visual identity for a strategic up-start venture.

Established in 2017, Value Step is a London-based business strategy practice. They specialise in helping small to medium sized companies take the next step in developing their business. These steps cover everything from securing major contracts, implementing a succession plan, to completing a fundraising round or an acquisition. I was approached directly by Chairman Robert Osborne to help them create a memorable and hardworking visual design system.

Original logo

The original logo


Logo exclusion zone


Monogram construction


Colour palette

Colour implementation

Brand guidelines

Business card


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