Trouva is an online platform enabling bricks and mortar boutiques to sell their products to a global audience. Trouva was originally established in 2013 under the name of Streethub. In 2015 the company rebranded to Trouva, with the aim of being the go-to destination to buy unique products from the world's best independent boutiques.
In early 2018, I was challenged with reimagining Trouva’s visual identity. The objective was to create an identity system that communicated the primary messaging developed for Trouva’s refreshed brand narrative and positioning. It was critical that the new system could be flexible and deployed across a wide range of touch points, both online and offline.