Identity concept for an ambitious sixth tier football team.

Founded in 1909, Guiseley AFC has a long and illustrious history with the English football league. Hailing from Leeds in West Yorkshire, the club plays it's football in the league's sixth tier at Nethermoor Park.

The goal of this self-initiated project was to develop a fresh and flexible identity system that could see Guiseley through their rise to professional league football. The logo and custom font were inspired by the De Waarde family crest — the original patrons of Guiseley. The De Waarde family have played a huge role in the development of Guiseley paying for many of it's assets such as schools and churches.

Guiseley logo

Past badges and shields

Logo construction

Identity colour palette

Logo colour variations

Logo with wordmark

Guiseley Sans

Typographic details

Typographic details

Typographic details

Complete family

Guiseley AFC identity

Guiseley AFC posters

Guiseley AFC poster

Guiseley AFC poster

Guiseley AFC 2018/19 home and away kits

Guiseley AFC 2019/19 club merchandise

Guiseley AFC tickets

Guiseley AFC website

Guiseley AFC social media graphics

Recent projects

Value Step

A visual identity for a strategic up-start venture in London.


A visual identity system for the fastest growing UK start-up.